The Clemson University Graduate School, Marketing & Communications Team

Graduate Assistant

• Uses various digital marketing tools, detailed written communication skills, creativity with web design, and skills with Adobe platforms to collaborate with the Clemson University Graduate School in the Dean’s Office

​

The Shepherd Hotel and Delish Sisters USA

Marketing Analyst Intern

• Designed and implemented a systematic approach to analyze menu performance for Delish Sisters restaurant, leading to actionable insights for operational improvements

• Launched email marketing initiatives, developed strategies to drive customer engagement for The Shepherd Hotel and Delish Sisters, and increased reach by 130% from the previous period

• Led August’s digital marketing strategy and three major promotions leading to a 36% increase in sales

​

Pavilion Development Company, The Shepherd Hotel and Delish Sisters USA

Marketing Intern

• Created Brand Books, ensuring a consistent and compelling brand identity across all channels

• Crafted loyalty program strategies leveraging customer behavioral insights to increase sales and retention rates

• Conducted market trend and customer data analysis to guide future marketing campaigns and decision making

Accelerate to Industry (A2i) Cohort, Clemson University Graduate School

• Participating in professional development activities including networking events, panels, presentations, workshops, and company site visits to gain industry insights

• Training in key areas like corporate cultural awareness, leadership, market evaluation, intellectual property, and research commercialization to prepare for securing industry positions